The healthcare global recruitment industry is extremely competitive due to the global shortage of healthcare professionals and agents not being able to afford the high costs of marketing their services overseas. They rely on building partnerships with agents local to employers; an unfortunate by-product of this model is the increased commission that is then passed on to the employer.
You must have a presence in the marketplace to be able to be seen. It doesn?t matter if you have 10,000 nurses, no-one will know, unless you are seen and heard. If you?re a small or medium-sized agency, it is very difficult to market your services aboard without incurring significant marketing costs. Even website search engines can cost a small business a significant cost without securing a contract and placing a single person. Consider listing your business with a legitimate web directory. You will be able to place detailed information about your business and services, allowing employers to create shortlists and create job orders directly with you. Ensure that whoever you are listing with is an advocate of ethical recruitment practices, making it an attractive tool for healthcare professionals to search for agencies near them.
In the attempt to reduce costs many overseas agents attempt to enter onto framework agreements that have been set up by local government or a consortium of hospitals. It can be very difficult however to join such agreements when many frameworks will only work with agents who full under the same legal jurisdiction. Whilst many would see this as short-sighted, the frameworks have many benefits for its members, including reduced number of agents to work with and manage and price fixing. Example the UK has two frameworks in which most NHS and private sector hospitals are members, they are, Health Tryst Europe (HTE) and Collaborative Procurement Partnership (CPP) The frameworks which provides access to a range of roles that are compliant with NHS Improvement pay and charge rate caps.
Another way to bid for new job orders is by subscribing and registering onto Endorse. We enter onto contractual bid worldwide and offer these to our subscribers. To find out more information, click here.
A website is a fundamental part of being a credible recruitment agency, offering employers and prospective candidates information regarding their services, values, ethics and standards of practice. A modern and functional website conveys confidence and adds credibility. A good website can also be used to drive traffic from online ads, support links including social media pages and providing industry information. Websites are often used by employers to support the verification process; checking company details, affiliations, licences and appropriate content.
Social media can be an effective lead generation tool. It can accelerate growth by helping you build a brand and generate leads. Social media for lead generation can have its ups and downs, but having a solid presence online provides you with a lot of credibility when candidates look you up. It is therefore essential that someone oversees all content and monitors conversations. A multifaceted social media strategy can help you attract and engage with your audience, generate business and build a strong online brand. There are numerous ways you can use social media for lead generation. These include social media advertising, content sharing and community engagement.
By now, I?m sure you?ve heard that ?content is king?. In fact, Bill Gates coined this phrase way back in 1996, but the old adage certainly still applies to businesses looking to reap the benefits of digital. The problem with content marketing is that it?s tough to measure success. This can make it difficult to justify if you?re a recently launched agency that?s looking after the pennies. The purpose of content marketing.
All these things are a cocktail for getting new clients, with content marketing reportedly resulting in three times more leads than outbound marketing. ?Good? content is content that is helpful or interesting, but also adds something new. If you want content marketing that gets clients, invest time into producing high-quality content that?s different to what?s already out there. This is beneficial for both social sharing and how you rank on search engines.
Cold calling still comes out as one of the most popular way to find clients. Cold calling is the process of contacting prospective clients in the hope of selling your service. These prospective clients won?t be expecting your call but may be interested in what you have to say. Whether you?re new to the game or an experienced pro, we could all do with a few more contacts. So new agencies should probably resist blanket cold calling, but that?s not to say there?s no place for ringing up businesses without invitation. If done right, it can add real dividends to the business.
If your cold calling consists of doing some research into a business, knowing their market and potential pain-points before speaking with a prospective client you haven?t engaged with before, it is absolutely an effective tool. It always comes back to value-adding; what value you can add to a prospective client. If you see a vacancy that you genuinely think you have the right candidate for, or there?s another way you believe you can bring something to an employer, then a cold call might be beneficial to both parties.
Thanks to social media, networking is now largely thought of as an online activity, but traditional methods are still effective in finding business. Meeting employers face-to-face, or even other recruiters, can build stronger relationships and lead to long-term business and opportunities. The recruitment industry hosts all kinds of networking events throughout the year, so there are plenty of opportunities to get your face seen.
Review all content on your website, social media, company brochures to ensure a core and consistent message is being delivered to prospective clients and job seekers. This will increase your online rankings and provide a clear message to readers.
Find local and international framework agreements to gain direct access to a large number of clients. If struggling, look for alternative platforms that offer online bidding, Endorse offers such an opportunity.
Before attending a networking event, do your research. Plan what sessions to attend to researching other attendees, doing some homework before you go will help you get the most from the day.
I hate to break it to you, but not everyone you meet will remember your name. A well-designed business card can change this though, so make sure you?re always well stocked!
Don?t launch into a sales pitch with everyone you meet. Instead, try listening to others and take an interest in what they have to say. You might find this to be more effective in the long run.
After meeting and listening to others, they?ll be an opportunity to talk about yourself. You don?t want to sound robotic or think of ways to casually introduce your agency.
Just because the doors are closed doesn?t mean that the networking is over. Once you?ve met some people and taken some details, be sure to follow up afterwards. Connect with them on social media and maybe even send an email. Approximately 20% of agents believe networking has led to new business.