In this blog, we take a look at what a job board actually is, how it works and how you should choose the right one in order to maximise your results.
Despite being one of the most common forms of job advertising in today’s day and age, most people lack a fundamental understanding of the way job boards function, making many ask: but what are they actually for? This blog aims to shed some light on the phenomenon that often still manages to baffle job seekers, agents and recruiters alike, and to answer the question, what exactly is a job board, and how does it work?
The first job boards appeared in the United States during the 1990s, as a way for companies to easily list job openings on their websites and organise incoming e-mails from those listings. A key point in the conversion from traditional job advertising in newspapers occurred in 1995, when six major American newspapers collaborated and pooled their classified sections online. From then, the job board business has grown immensely in size and influence, with several websites selling for multi-million dollar deals, and connecting countless job seekers with otherwise hidden opportunities.
Niche job boards cater to one singular sector, gathering job adverts from one specific type of job. Endorse Jobs is a good example of this, in which is caters for the global healthcare sector. Niche job boards provide relevant information and easy comparison about jobs available in a particular industry. The advantage of these job boards is that healthcare professionals will be drawn to these, as it is easier to navigate and collect information that is specific to their industry. It therefore is easier for employers and agents to attract the right candidates, eliminating time wasters.
On the other hand, generalist job boards operate in a wider context. Sites such as Monster.com and CareerBuilder have a reputation and thus attract enormous amounts of applicants (Monster alone receives over 24 million visitors per month). They allow jobseekers to search for jobs in a huge range of industries, by matching their skills to employers’ requirements. These job boards advertise over a number of sectors and roles, which can be hugely beneficial for people who are more flexible with their career plans, as well as those seeking to change jobs. These job boards tend to cater to general candidates and many with no qualification and limited skills. They can therefore be useful for administration or managerial positions.
While one is not necessarily better than the other, it depends on the result that you are aiming for. A generalist job board post is more likely to get you a higher volume of responses, fast. However, because anyone could apply, the applicants will likely have a varied range of skills and experience. If, on the other hand, you elect to post on a niche site, you will have a smaller response rate but the applications will be geared towards your particular requirements, so the calibre may be higher and you may be more likely to find a candidate who fulfils your needs. Being a niche job board, Endorse Jobs not only targets the talent you need, they also have a dedicated team to monitor your activity and response to ensure you receive no time wasters.
Essentially, job boards are a place where recruiters and agents can post job adverts for vacancies within their organisation and clients. Employers can describe the role and specify their requirements for future employees. Job seekers will then search these sites, and based on their own prerequisites, apply for the postings that they are interested in through the website. The process then follows the usual pattern, with recruiters pursuing the applications most appropriate for their needs and continuing to interviews and so on. Benefits include:
The key function of a job board is to create that initial connection between recruiters who are advertising potential jobs with the people who are looking for those jobs. Many job boards allow candidates to upload their CVs and contact details, meaning potential employers are able contact them with ease. Some sites also offer the facility for candidates to apply directly for positions through the job board website itself, allowing for rapid and seamless applications, many do both.
Job boards seek to simplify and streamline job searching in its entirety. For both job seeker, agents and recruiter, using an online job board saves valuable time, as search criteria allow the centralisation and showcasing of only the key skills and opportunities. Job boards also allow recruiters to more easily tap into an international employee market. For recruiters, this online platform eliminates the need for wasted hours of interviews with candidates who are ultimately unsuited to the role; with an online job board, these people need not even submit an application, and can be effortlessly screened. Saving time and resources.
Job boards supports the branding of businesses adding visibility to talent and potential customers and clients. Many employers will place generic job opportunities on multiple job boards, just to ensure their brand is visible to potential and future talent, making it easier to find the right talent when the time comes. Good job listing profiles can strengthen brand identity, providing job seekers with vital information about a business strengths to stimulate interest across the job market.
Many employers vacancy websites simply don’t have the technology to collect important data that can influence how and where they should advertise their opportunities to attract good talent. Most good job boards have clever analytics to capture who, where and how job seekers are viewing their jobs. This data can justify the continuation of job boards and can be used to further strengthen organisations attraction strategies.
When you post a position on a job board, it allows job seekers to be driven to your ATS giving you a good range of candidate choice and you might receive an overwhelming number of applicants for a relatively low job posting cost. Sorting each application can take up a large chunk of your time, and not all candidates will be qualified, therefore it is essential you choose a job board that suites the needs of your business. You may opt for a niche job board specialising in healthcare professionals where you can set the application criteria, reducing the likelihood of receiving unwanted CV’s from unqualified candidates. Some job boards like Endorse Jobs offer Key Account management, ensuring your jobs are being monitored and sample CV’s screened to minimise the risk of receiving irrelevant applications.
Today, more candidates are applying for jobs on their phones. The Pew Research Centre revealed that about 28% of job seekers (including 53% of 18- to 29-year-olds) have used a smartphone as part of a job search.
Job boards with mobile features allow you to reach more talent. Candidates can research positions and apply on their phones. This allows job seekers to apply for online jobs at any time. Mobile-friendly job board applications make job seeking easier for candidates, so you are likely to have more people to choose from. 50% of job seekers using Endorse Jobs are using mobile devices to search and apply for jobs.
Recruiters often use social media recruiting to find candidates. Is social media a better source than using a job board? It depends. Social media is clearly an important tool for sourcing talent. In a 2018 Global Recruiting Survey from Social Talent, 43% of recruiting professionals said that social media was their primary tool for attracting candidates, outside of their own job board.
That said, job boards should not be looked at as an ineffective recruiter tool. Many Job boards including Endorse Jobs are integrating their jobs into their social media platforms, driving higher volumes of candidate traffic to employers ATS than using social media alone. Candidates come with all different skill levels, backgrounds, and mindsets. Some candidates prefer to use job boards while others don’t. Excluding job board postings could cause you to miss out on talent.
As time and technology evolves, so does job boards and how they attract, drive and interact with talent. Many job boards are not able to keep up with technology and the demands from their users. Research shows that candidates are using various online channels when researching prospective employers’ credentials, candidate experiences and working environments. Good job boards offer users these experiences, including candidate reviews, ratings, virtual and video employer visits, giving users greater information and choice.
A job aggregator, or job search engine, is a tool that essentially does the work for you: it searches multiple job boards and can compile results from lots of different places. By sourcing job advertisements from several smaller sites, these aggregators can offer applicants a broader spectrum of potential jobs, as well as allowing candidates to compare between similar opportunities. The key difference between a job board and an aggregator is that searching on a job board will only give you specific results for the job board you have selected, whereas using an aggregator scours many sites at once in order to collect the results most relevant to you.
Job-seekers would benefit from searching on both job boards and aggregators to maximise chances of finding the dream job. Job boards can also provide employers or agents with vital data including the number of view, click throughs, countries viewings job listings and the number of applicants, something that job aggregators struggle to provide.
For both healthcare employers and job seekers, Endorse Jobs makes finding global talent and jobs easy. Endorse Jobs is not only a niche job board for the healthcare industry; however, it uses aggregator technology to ensure jobs have a global reach. Endorse Jobs uses integrates with other job boards and social media platforms to drive job seeker traffic directly to employers and agents ATS. It’s job listings provides candidates with a good experience, with the use of video, images, candidates ratings and reviews to help support users when they make life changing decisions. Endorse Jobs also provide employers and agents the vital data that can support their ongoing global strategy.