If you’re looking for some free exposure online, claiming or create an Endorse listing is a great place to start. In fact, setting up free listings on a number of platforms like Google My Business etc all helps search engines build up a good view of your business, and can help you appear more consistently in local search.
But once your Endorse listing goes live, what happens next? How do you maximise your profile’s marketing potential without spending much money?
Let’s take a look at five ways to make the most of your Endorse listing on www.endorsejobs.com.
As with any online profile promoting your organisation, it’s crucial to provide as much information as possible right at the start. You need to paint a clear picture of your business so potential job seekers don’t have to look elsewhere to find essential details.
Start off with your basics including:
But why stop there? For a paid listing, you can also include:
There’s also an option to list any memberships, accreditation and affiliations your organisation has received.
The more information you can include on your listing, the better. After all, you want prospects to get in touch with you straight away while their buying intent is high, which won’t happen if they have to hunt elsewhere for a specific piece of information!
“73% of consumers are more likely to choose a business that has online reviews compared to a business that has none.”
Source: Critical Research 2017
It stands to reason that a regular flow of reviews on your profile is much more favourable than an odd review here and there. Make a note of all of your previous candidates and clients and identify if there are any who had a really good experience who haven’t shared their thoughts yet by leaving a review for your organisation. Reach out! Drop them an email, or even better and easier, use the become an Endorse subscriber and take advantage of our “Request Reviews” service, letting us do all the work for you.
But what about future reviews? Within your normal workflows, implement a system for requesting new reviews once you’ve deployed your candidates to clients. Provide instructions on how to leave an Endorse review on welcome packs, induction information or include a URL link to your Endorse agency profile when you send your client their final invoice. Make it a part of your internal systems so requesting reviews becomes second nature with every shift booking, deployment seminar or induction. To read more about how to gain more review, read our blog 10 ways to Get More Online Review.
“56% of consumers who have read reviews expect the most recent review to have been posted within the last month.” Source: Critical Research 2017
This one’s pretty much exactly what it says on the tin. No matter what a review says or whether its sentiment is positive or negative, always read it and carefully respond. Endorse allows you to provide an official business response to any review left for you – simply log in to your account, click onto your profile reviews and ‘Reply’.
But what should you say in reply? Never be generic – don’t just have a response that you copy and paste each time. Always thank the person for their custom and for leaving the review, formulate a response around the specific feedback they’ve given, and acknowledge their opinion. For some more in-depth pointers on how to reply to reviews left anywhere online, head over to our article How to Respond to Online Reviews.
Panicking over a less-than-rosy review? Check out our post on 5 Unexpected benefits of Negative Reviews.
Who said you can’t make your Endorse listing a bit of a destination for those interested in working with you?
In terms of getting maximum exposure for individual reviews, why not include particularly positive reviews in your other marketing collateral? Include testimonials in flyers and website copy, create graphics in Canva to showcase glowing reviews and share them on social media, or install a testimonials page on your website. Don’t think you have to restrict good reviews to your listing pages – share them around!
Personally, I advise getting each reviewer’s permission before you publish their words elsewhere, but once they’ve given the thumbs up – you’re good to go! Check out our previous article 10 Places to Use Customer Reviews in Your Marketing for some great places to feature your reviews.
Those who have signed up to an Enterprise package will benefit from a ‘Excellence’ banner, that assures healthcare professionals you’re a good and ethical agent. This banner can be used within your marketing material and website.
It is important that clients and job seekers are confident about your opportunities and activity. By claiming your listing, you will have the ability to become a full subscriber that allows you to:
“Organisations with a paid Endorse subscription see a 70% more click through rates, job seeker CV and client enquires than non subscribers.”
If you’re worried that you haven’t got the time or resources to upload your jobs and event, purchase an Enterprise package and we will automatically upload your jobs and events for you. You can then use your profile page URL within social media and marketing, giving job seekers a great experience whilst applying for their dream job.
To find out more about our packages and how we can support your agency, visit us now!